The UK's biggest housebuilder reported today that it has seen a 28 per cent rise in advance reservations for new homes in 2010.
Taylor Wimpey's trading update for 2009 indicated better conditions for new home buyers, with the price of
affordable homes stabilising at around £108,000.
The company decision to focus on houses rather than flats led to a rise in its average selling price of £153,000 to £160,000, according to the report.
Throughout last year, the housebuilder offered a huge range of incentives to new buyers including paying mortgages, offering part exchange schemes and covering the cost of stamp duty.
A recent campaign called Get the Facts aimed to encourage
first time buyers back into the market by dispelling confusion about the state of the property market.
Pete Redfern, chief executive of Wimpey, described demand as "solid" and called for an increase in interest rates later in the year to sustain house prices and volume sales.
See Also: Property News (6699)
Date Published: 19 January 2010
Related News
