16 October 2009
The decision to undertake detailed market research to establish the nature and needs of the prime target market for property in Crete has paid off for a UK developer which reports that a third of the villas it has built on a rural site in western Crete have been sold or reserved.
The Litsarda Villas Crete property development located to the west of the island comprises nine individually-designed homes in an elevated location enjoying panoramic views of Crete’s White Mountains and Souda Bay in the Mediterranean.
Located 40 minutes by road from Chania International Airport (75 minutes from Heraklion Airport), the development is close to the heart of the village of Litsarda and 2km, from the shops, bank, post office and healthcare facilities in the small town of Vamos.
The villas have floor areas ranging from 127sqm to 170sqm, including a self-contained lower ground floor in each property.
“Each of the purchasers matches the profile of the buyers for whom the properties were designed and built,” reports Said Marie, principal of Berkshire-based Caversham-Barnes which has developed the Litsarda Villas scheme.
“Research showed that a significant part of the target market for property in Crete comprises discerning British people approaching retirement who require a holiday home in the sun which, in due course, will become their permanent home,” says Said. “We then researched the facilities expected by Britons seeking comfortable lifestyles in Crete. They told us they wanted a private heated pool with a huge sun terrace, air-conditioning – but also central heating for use during Crete’s brief winter period – gardens and a garage.
“Those were our design criteria and, because potential buyers can see that we have taken the trouble to build what they actually want, we are selling the properties despite the recession.”
Prices of the properties still available at Litsarda Villas start at €269,900 (£245,000) for a two-bedroom villa, including a self-contained lower ground floor with the potential to create three additional bedrooms. The properties are supplied fully-furnished and equipped, so prices include everything from beds to bottle-openers.
See Also: Crete (1), Litsarda Villas (1)
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