Redrow Homes has purchased nine and a half acres of land earmarked for new homes in Royston, Hertfordshire.
Redrow is looking to build 82 new homes from its New Heritage Collection in keeping with the village atmosphere of this historic market town.
Detailed plans for the venture include a centrally located green to create a community environment and preservation of the existing Ivy Cottage, part of the previous farm.
Subject to a reserved matters planning application, Redrow proposes to build around 50 four and five bedroom detached homes from its New Heritage Collection and provide a further 32 affordable homes.
The reserved matters planning application is due to be submitted to North Hertfordshire District Council following a public consultation with neighbouring households.
Steve Caldwell, land director for Redrow in the South Midlands, said: "This is an excellent location, with great transport links to Cambridge and London. The railway station is within walking distance and offers direct services to London Kings Cross in under an hour.
"The new development is well placed for access to the town centre and local conveniences, including a range of schools, shops and health facilities and is ideally located for access to the A1 and M11.
"Our traditionally styled New Heritage Collection is perfect for the location and we will also preserve Ivy Cottage, an existing brick and flint-built farmhouse of some architectural merit."
Redrow's New Heritage Collection was launched earlier this year and combines traditional looking exteriors with family-friendly layouts and bright, modern interiors. Examples of New Heritage homes are already being built by Redrow at Loves Farm, in St Neots, Cambridgeshire.
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