SmartNewHomes

Having spent 23 years in the house building trade, Elaine Taylor knows only too well that the most important factor in the industry is the customer.

  • By

  • So when the opportunity arose to join Taylor Wimpey's West Midlands team as sales and marketing director, Elaine Taylor didn't hesitate.

    "The reason I wanted to work for Taylor Wimpey was its brilliant reputation for customer service," says Taylor. Earlier this year, Taylor Wimpey received the maximum five star rating for customer satisfaction from the Home Builders Federation (HBF) for the second year in a row.

    "To be a five star builder is a great accolade and speaks volumes for how seriously we take the customer's needs. Compared to when I started out in this career, the buyer has become a great deal more discerning, and at Taylor Wimpey we have to put in a lot of work to make sure we meet the high standards they expect from us.

    "There's a lot of competition between developers, and so we have to get things right first time, or the customer will go elsewhere. If a customer is impressed with you, they'll spread the word, and probably more so if they are not happy - so reputation is everything, and Taylor Wimpey has a very good one."

    Taylor's career began with a part time sales advisor position for Second City Homes, later to become Beazer Homes, before she progressed to roles with other national house builders. For the past 12 years she has been in management roles, before returning to her native West Midlands in August 2012 with Taylor Wimpey, which has its regional office in Solihull.

    Taylor, who originally hails from the Midlands, is excited to be back on the patch she knows best, and is currently responsible for new homes developments across the West Midlands, Warwickshire, Worcestershire and Shropshire in her new role.

    "Location is a fundamental consideration when we are planning new developments," she says. "Our excellent sales track record demonstrates we have a real knack for selecting locations which are irresistible to a wide variety of buyers."

    As sales and marketing director, Taylor is involved with overseeing the progress of Taylor Wimpey's new homes developments every step of the way.

    "I'm involved with a site from the moment we purchase the land through to project completion," says Taylor. "But our responsibility to the buyer doesn't stop once we hand them the keys to their new home. The after sales care we provide to all of our customers is something we pride ourselves on as a company.

    "Buyers not only benefit from a two year Taylor Wimpey warranty, we visit each and every customer after they have moved in, and do everything we can to make sure they are happy with our service. Our five star rating in the independent HBF customer service survey shows we are getting things right."

    Taylor is also pleased to see the positive impact the Government's new Help to Buy shared equity scheme is having on both first time buyers and those with a property to sell since it was launched in April 2013.

    "Help to Buy is just one of the many effective tools we have to help people realise their dream of home ownership," she says.

    "There are so many people who can comfortably afford monthly mortgage repayments, but are struggling to save large deposits, and Help to Buy means they can now become homeowners.

    "We also offer 95 per cent mortgages through the NewBuy scheme, we have Part Exchange and the Easymover incentive which helps people sell their home and our own shared equity scheme on selected developments. Whether someone's a first time buyer, looking to move up in the world or downsize, we can offer them help, and that is one of the most satisfying aspects of my job."

    Taylor Wimpey is currently offering new homes for sale at the following developments across the region:

    BIRMINGHAM
    Cedar Drive, Oldbury

    TELFORD
    The Meadows, Telford

    WARWICKSHIRE
    Poppy Meadow, Stratford-Upon-Avon
    The Hathaways, Stratford-Upon-Avon
    Caldecott Manor, Rugby

    WEST MIDLANDS
    The Heights, Coventry
    The Promenade, Coventry
    The Chesterfields, Coventry
    Saddlers Brook, Walsall
    Himley View, Kingswinford
    Primrose Gardens, Netherton

    WORCESTERSHIRE
    The Cornfields, Wythall
    Farrington Parade, Worcester
    Willow Brook, Alvechurch
    The Orchards, Evesham

    Coming Soon - Register your interest:
    Avon Meadows, Bidford on Avon
    Baldwin Gardens, Stourport-on-Severn
    Doulton Brook, Wollaston, Stourbridge
    Stour Valley, Kidderminster

    Some information contained herein may have changed since it was first published. SmartNewHomes strongly advises you to seek current legal and/or financial advice from a qualified professional.

    * DISQUS *
    comments powered by Disqus