Persimmon Homes is building one and two bedroom apartments along with two, three and four bedroom houses just north of the Wiltshire town.
Persimmon Homes released 88 homes in the first phase at Riverbourne Fields in Tidworth.
The homes - a mix of apartments and family houses - are priced from just £149,950.
Linda Humphrey, sales manager for Persimmon Homes on the south coast, said: "Tidworth is a lovely small town set in beautiful countryside, the perfect place to enjoy the outdoor lifestyle or exploring neighbouring villages.
"At Riverbourne Fields, we are creating a fine selection of one and two bedroom apartments along with two, three and four bedroom houses, with an emphasis on flexible and practical living space."
She added: "Purchasers reserving properties off-plan, before a single brick has even been laid, are able to personalise their home from the Persimmon Homes Finishing Touches range of interior and exterior design options, including choice of bathroom tiles, kitchen units and worktops, integrated appliances, fireplaces, flooring and garden landscaping."
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