Hundreds of visitors, six firm sales in the first two hours and 11 'early bird' reservations in the first few days...confirmation surely that the housing market is on the up?
Pent up demand for homes in this sought-after location, plus the premium quality offered by Redrow, brought the crowds out to The Oaks and Saxon Fields.
A thousand people had previously registered their interest in the new homes and with a queue of eager buyers waiting from before 9am, Redrow was forced to open the doors to its sales office ahead of schedule.
Pauline Turnbull, sales director for Redrow Homes (Midlands) said: "There was standing room only throughout the day as a steady stream of customers filled our sales office and kept the sales team busy with enquiries. There was a real buzz about the place and customers had a sense of urgency about them, which suggests an increase in consumer confidence in the housing market.
"We sold six homes in the first couple of hours and a further 11 people have made 'early bird' reservations to secure their preferred property when it's released for sale. Other people are keen to buy but have an existing property to sell. We'll be helping them get into a position to proceed."
The homes attracted a good mix of buyers including those looking for somewhere larger to accommodate a growing family, downsizers and investors.
Property inspector Lee Merriman made an early bird reservation on a three bedroom Letchworth semi. He said: "I've waited nine months for this development to launch. The Redrow quality is phenomenal. I moved to Bromsgrove 12 years ago and won't leave now as it's a great town with a low crime rate. I plan to rent out my two bedroom apartment and use NewBuy to purchase a new home with a 95 per cent mortgage, but if I can secure a buyer I may go for a larger property with Help to Buy."
Sales manager Louise Cowley and husband John, a procurement manager, reserved a four bedroom Henley style detached homes.
"We've lived in Bromsgrove for a long time and really like the area. After looking at the Redrow homes in Worcester, we desperately wanted one here. We'd been trying to modernise our old 1920s' property so the Henley is our dream family home," John explains.
Meanwhile, teacher Tara Helmore said: "We want to upsize from a three bedroom to a four bedroom and like the Aston Fields area as it's on the edge of Bromsgrove, surrounded by fields and near the train station. I thought the homes would sell quickly but was surprised by how many people are here."
Alex and Rebecca Carter travelled from the north east to Bromsgrove as they are planning to relocate to the Midlands. Alex, a service engineer, and Rebecca, who works in admin, had already visited Redrow's Great Park development in Rubery. They thought the houses were lovely, but the location of the Bromsgrove development was more suited to them.
"We have lived in new and older properties and prefer new builds as they don't need anything doing to them. We have confidence in the market as we've already sold our house and there have been reports of an increase in mortgage lending," Alex said.
Between The Oaks and Saxon Fields, Redrow plans to build 181 new homes from its popular New Heritage Collection.
The 125 homes for private sale include a choice of three, four and five bedroom properties. Currently being sold off plan, prices start from £369,995 for a four bedroom Sunningdale style home.
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