Developer St Edward reveals how it provides homes for those looking to move up the property ladder.

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  • Tim Pettman, sales director at St Edward, explains what the developer offers second steppers...

    Developer: St Edward

    Type of buyer: Second Steppers

    Most popular locations for this market sector: Second steppers are located all over Britain, but many first-time buyers particularly in and around London purchase small properties that they outgrow as soon as they start a family.

    Price range on offer: From £520,000 for a three bedroom apartment at Stanmore Place.

    Twitter handle: @BerkeleyGroupUK

    What do you offer this type of buyer that makes you stand out? St Edward offers safe, energy efficient homes in great locations, close to transport links and local schools. All of our developments offer a range of residents’ facilities, including 24 hour concierge and gyms.

    What financial incentives are on offer? At our Stanmore Place development, the Government’s Help to Buy scheme makes it possible to get a mortgage with just a 5 per cent deposit. This scheme allows those moving up the property ladder to purchase a bigger home with a 5 per cent deposit, 20 per cent equity loan and 75 per cent mortgage.

    What is your company strapline or motto? Designed for life. Buying a home is one of the most important decisions you will ever make. The qualities that make St Edward, part of the Berkeley Group, different mean that you can choose a new home from us with complete confidence. In terms of second steppers, this means they can be confident that their home is designed to cater for the next stage of their life.

    What internal features make your properties appealing to this type of buyer? The individually designed kitchens are open plan allowing for flexible living and the internal specification is modern and contemporary in line with second steppers tastes and requirements.

    What external features make your properties appealing to this type of buyer? Location, transport links, proximity to local schools and universities and open spaces within our developments make them appealing to second steppers.

    How do you deliver quality of build? Quality is at the heart of everything we do. At St Edward, quality takes precedence, from choosing the right location and style of home, to the construction processes we practice, the materials we use and the specifications we put into our homes.

    What after sales support do you offer (as well as NHBC)? When you buy with St Edward, you will have a dedicated customer relations manager allocated to you, who will guide you through every stage of the purchasing journey, from exchange of contracts up until completion. After you complete, our customer service teams will contact you to ensure that everything in your new home is absolutely to your liking. St Edward operates a two year warranty policy with dedicated customer service teams on hand 24 hours a day.

    If you could change one thing about the new build industry what would it be? St Edward’s homes and developments are not just built for today. They are designed to enhance the neighbourhoods in which they are located permanently. We aim to address the needs not only of our customers but their neighbours and the broader community of which they are a part. We believe every developer should be doing this.

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