Developer Stewart Milne Homes, in Central Scotland, explains how buyers can use its part exchange initiative to simplify the buying chain.
Lorraine Paterson, sales and marketing director at Stewart Milne Homes
Developer: Stewart Milne Homes
Most popular locations for this market sector: Hopefield View, Bonnyrigg and Wallace Gardens, Stirling.
Price range on offer: £148,000 - £347,000
Twitter handle: @SMilneHomes
What do you offer this type of buyer that makes you stand out? Stewart Milne Homes has established a reputation for quality, trusted by our customers to provide high quality specification homes. Our commitment to quality and customer care has resulted in us being awarded - for the fourth year running - the coveted Five Star Status in the annual Home Builders Federation customer satisfaction survey. This Five Star Status gives our buyers the reassurance they need when making the all important decisions on what type of home to buy and from whom.
What financial incentives are on offer? We offer a popular part exchange initiative to Stewart Milne Homes buyers. This takes the hassle of selling an existing property away from a buyer and simplifies the buying chain. It means homeowners can move into their new property even quicker with no fuss. We also operate the Scottish Government’s Help to Buy scheme, which can also make buying a home much more accessible with a 5 per cent deposit and up to a 20 per cent equity loan.
What internal features make your properties appealing to this type of buyer? Our homes are uniquely designed to make the most of the space and natural lighting available. We fit the kitchens with high specification SMEG appliances, and the bathrooms are designed using stunning Porcelanosa tiling to really accentuate the design concepts that have been used. A lot of our home styles also have handy utility rooms and downstairs cloakrooms, perfect for keeping living areas clutter free.
Stewart Milne Homes is an expert in innovation and we build all our homes from new, using materials designed to meet high levels of energy efficiency. One of the biggest benefits of new homes is the saving that can be made on energy spend. A total of 35 per cent of energy use is influenced by the energy saving measures built into the fabric of the home and homeowners can save up to £613 per year just from these standard features. Over five years the cost saving is even larger – ranging from between £2,000 and £4,000 – sheltering buyers from rising energy costs and providing a financial reassurance that older homes can’t always do.
What external features make your properties appealing to this type of buyer? A great deal of thought, research and planning goes into selecting the location of every Stewart Milne Homes development. We have a number of enviable locations across central Scotland and carefully choose areas that are commuter friendly, but still offer families a high quality of life in beautiful surroundings.
How do you deliver quality of build? The Stewart Milne Homes team involved in each step of the build - from initial design concepts to putting the last handle on the front door - are all expert tradesmen who work to the highest quality standards.
What after sales support do you offer (as well as NHBC)? Our five star customer service team prides itself on dealing with queries as quickly as possible so buyers can rely on them at all stages of the move-in process and reassure them that they have a safe and secure environment to relax and enjoy their new home in. We also provide buyers with a 10 year warranty which covers all aspects of the home, personally taking care of all issues in the first two years, with industry leaders the NHBC taking responsibility for any structural defects for the next eight years.
How have you changed as a developer in this sector in the last three years? We’ve adapted the style, design and flexibility of our homes to fit with the changing needs of modern families. For example, we put a significant emphasis on the kitchen dining area since it’s now increasingly at the heart of the home.
If you could change one thing about the new build industry what would it be? Stewart Milne Homes is always seeking to educate home buyers on the benefits of buying a new home over a second hand property. From the significantly reduced energy costs to the many flexible options there are available to help with a new home purchase - there’s never been such a good time to buy new.
What will dominate this sector of the market in 2015? As the housing market continues to grow and thrive there will be an ever increasing prominence on creating quality family homes that meet the growing needs of every day family life.